Mascara

Lash call! Choose from fan-favorite volumizing, lengthening, curling, fanning, and waterproof mascaras. So, what’ll it be?

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BIGGER, BADDER volumizing mascara

Best seller
Fan Fest
Fan Fest

Fanning & volumizing mascara

Whoop Lash
Whoop Lash

Lash-enhancing serum

Best seller
Roller Lash
Roller Lash

Super-curling & lifting mascara

Bounce On In

...to play games, win prizes & shop our NEW mascara in this interactive experience.

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Best seller
They're Real!
They're Real!

Beyond mascara

Best seller
They’re Real! Magnet
They’re Real! Magnet

Powerful lifting & lengthening mascara

BADgal BANG! Mascara
model

Waterproof volumizing mascara

They're Real! Tinted Primer
They're Real! Tinted Primer

Mink-brown tinted lash primer

NEW!
BADgal Bounce
BADgal Bounce model

FULLER, FLUFFIER volumizing mascara

NEW!
BADgal Bounce
BADgal Bounce model

FULLER, FLUFFIER volumizing mascara

NEW!
get rolling products
get rolling model

Full-size and mini super-curling & lifting mascara.