Give Back with
Bold Is Beautiful

At Benefit, we're raising more than brows in May! Every brow wax supports charities that empower women & girls.

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Model getting a brow wax

BOLD IS BEAUTIFUL. 

WHERE YOUR GIVING GOES

Meet Our

Bold Is Beautiful

Partner

Full Stop Australia provides counselling, training and advocacy to support people impacted by sexual, domestic and family violence. Just 10 brow waxes will provide 1 trauma-specialist counselling session to women impacted by this epidemic.

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Charity partner
$28.4M (USD) RAISED WORLDWIDE!

10 YEARS OF GIVING

Beauty and Brow Expert performing brow wax

Education

850,000 girls empowered through education programs.**

Bold is Beautiful Logo

Support

20,000 women supported in overcoming domestic violence.***

Refuge Organization members

Self-Sufficiency

100,000 women equipped with job readiness skills.****

Refuge Organization

The Bold Is Beautiful Journey

Benefit has always believed that beauty runs deeper than the surface.


In 2015, we decided to go beyond the beauty counter and effect real change. Through our Bold is Beautiful program, brow waxes in May support charities that empower women & girls with access to health, education, and financial self-sufficiency. Together, we've raised over $28.4 million (and counting!).

YOUR BROWS. OUR OBSESSION.  

YOUR WISH IS OUR COMMAND

What'll It Be?

BROW WAX

BROW WAX

Remove stray hairs for a more defined brow shape that's unique to you.
Brow Lamination

Brow Lamination

Lift and set brow hairs for fuller-looking, fluffed-up brows that last up to 6 weeks.
BROW TINT

BROW TINT

Score brows that look fuller and thicker, with richer color, for 3-4 weeks.
THE POREFESSIONAL FACIAL

THE POREFESSIONAL FACIAL

Treat pores to an all-in-one facial for smooth-looking skin in just 30 minutes.
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IN OUR EXPERT OPINION

GO WITH THE PROS

Service Model

Best in Brow

We've been at the brow game since 1976. Today, we wax ~9 MILLION* brows every year.

Wax

It's Raining Training

Our 5,000+ global Brow & Beauty Experts are trained, trusted, and oh-so talented.

Services Model

Up Close & Personal

Your service, your way! All Benefit services are personalized to you.

*$5 from every Benefit Brow Wax Service performed at Myer and Sephora in the calendar month of May 2025 will go to our charity partner Full Stop Australia.
**Based on donation to Girls Inc. in United States from 2015-2023
***Based on donation to Refuge in United Kingdom from 2015-2023
****Based on donation to Dress for Success in United Stated from 2015-2023