Your Exclusive Gift!
Spend $99 or more sitewide and receive an exclusive gift*!
Use code MAJORGIFT
Available while stock lasts.*
SO MANY GOODIES
Let’s Talk About Sets
Holiday beauty advent calendar
4 Piece Set Featuring a Full-size mascara, setting spray, brow setting gel and mini blush
3 Piece Set Including a Full-size volumizing mascara and mini pore primer & bronzer
Full-size and mini brow essentials.
Full-size brow defining pencil, brow setting gel & detailing brow pencil
2 Piece Set Featuring Mini lifting & lengthening mascara and brow setting gel
3 Piece Set Including a Full-size matte bronzer and lip & cheek stain, plus mini volumizing mascara
Minis of matte bronzer, soft neutral-rose blush & bright cherry-red blush
2 Piece Set Featuring Minis of curling mascara and warm seashell-pink blush
24 Days of Delight
The Gorgeous Grocer
This basket of Benefit bestsellers and must-haves is your one-stop shop for stocking up on all things beauty. Holiday specials? Check. 24 days of surprises perfect for gifting (or keeping for yourself)? Double check!
Virtual Brow Try-On
Use our real-time brow cam, an uploaded pic, or a model to try on new brow looks with our virtual tool. Play with styles, check out shades & find your best brows.
DARE TO B OUTRAGEOUS • DARE TO B FEARLESS • DARE TO B EXTRAORDINARY •
HEY, GUESS WHAT?
Pores Are Good!
You heard it here first. Pores are tiny openings in our skin that are home to hair follicles and sebaceous glands that help us sweat, cool us off, and keep skin looking healthy. And when you do more for your pores, you see more from your skin.
Meet P.A.T.
Understand your pores in a whole new way with our AI-powered Pore Analysis Tool from The POREfessional, and learn how to get visibly smoother skin with the latest & greatest in digital pore-detecting technology.
AT YOUR SERVICE
BOOK MEFind out why our brow wax is a fan fave. We do it just the way you like for a polished, defined look.
World's #1 Brow Brand**
Give your brows a lil’ boost with tinting. Your brows will look more defined, fuller & bolder.
World's #1 Brow Brand**
Talk about a pick-me-up! Our brow lamination straightens & sets to give brows a lift.
World's #1 Brow Brand**
MEET OUR BESTSELLERS
Most Wanted
*Source: FY 2023 US/UK Circana prestige primer category **based on estimated total global prestige brow product retail sales January – December 2023