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Your Brows. Our Obsession

As the #1 brow brand worldwide*, we’ve got ALL the goods for newbies, pros & everyone in between.

SHOP BROWS
GREAT BROWS START WITH US

WE OWN BROWS

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Servin’ Up Brows

Our 5,000+ global Brow & Beauty Experts personalize 28,000 brows every day**.

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You Want It, We Got It

Say hi to a comprehensive range of 100+ brow solutions (pencils, powders, gels, waxes…).

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Throwing Shade

12 natural-looking shades means there’s a hue for you (and you, and you).

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Virtual Brow Try-On

Use our real-time brow cam, an uploaded pic, or a model to try on new brow looks with our virtual tool. Play with styles, check out shades & find your best brows.

TRY ON NOW
BROWS GET WOWS
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Our famous wax is personalized to you for a polished, defined brow shape.

Wax Model
World's #1 Brow Brand**

Boost brows with color for a defined, fuller, bolder look.

Tint Model
World's #1 Brow Brand**

Straighten & set brows for a fluffed-up, lifted effect.

Lamination Model
World's #1 Brow Brand**
BOOK ME

#1 BROW BRAND WORLDWIDE* 

Precisely, My Brow

BESTSELLER FOR A REASON

Precisely, My Brow Pencil

Icon. GOAT. Desert island top pick. Our #1 bestseller*** lays on rich color for natural-looking, hair-like strokes & a waterproof, longwearing formula. Amazing? Precisely.

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Why Brows?

Well-groomed brows frame your face with a flattering shape, look polished & symmetrical AND help make eyes look fresh & wide-awake.

TOP PICKS
TOP PICKS
Precisely, My Brow Pencil
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Precisely, My Brow Detailer
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Precisely, My Brow Wax
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*Based on estimated total global prestige brow product retail sales January – December 2023

**Source: Benefit Cosmetics Worldwide Retail Sales report August 2022-August 2023

***Benefit Cosmetics, based on units of global product retail sales, January – December 2023