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Benefit is the #1 prestige mascara brand in the US, UK and Canada*****
HOT TIP
Pair with They're Real! Xtreme Precision Liner for an “XTRA” eye-opening look.
They're Real! Magnet Travel Size Mini Powerful lifting & lengthening mascara
Powerful lifting & lengthening mascara
$16.00
Black Friday is here! 30% off sitewide + free shipping!* Code: BF30
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Volumizing
Longwear
Lengthening
Fanning
Buildable
TELL ME MORE
There are some things we all wish were longer. Summer, a bubble bath, our favorite sub sandwich—and our lashes. Luckily, They’re Real! Magnet extreme lengthening mascara makes one of those dreams a reality. The charged Extender Brush pulls the Magnetic Mineral Enriched Formula far beyond the ends of lashes to practically defy the laws of physics. Plus, this jet-black mascara fans, separates, and stays on for 36 hours*. The moment may be fleeting, but your lashes don’t have to be.*instrumental test on 21 participants**Than bare lashes. Instrumental test on 21 participants*****Source: Circana, Beauty Trends, US, UK, Canada, Prestige Brand Classification, Makeup Value and Unit Sales, Annual 2023
WHAT'S IN IT
- Provitamin B5 helps improve the appearance of lashes****
TRIED & TESTED
- 36-hour lengthening*
- Lashes look 40% longer than before**
- 93% said it was extremely lengthening***
- 95% said it lifts & lengthens lashes up & out***
- 93% said it gives lashes fullness AND length***
Real Magnet. Unreal Lashes.
They’re Real! Magnet