Give Back with
Bold Is Beautiful
At Benefit, we're raising more than brows in May! Every brow wax supports charities that empower women & girls.
Give Back with
BOLD IS BEAUTIFUL.
BOLD IS BEAUTIFUL.
BOLD IS BEAUTIFUL.
$28.4M RAISED WORLDWIDE!
10 YEARS OF GIVING
Education
850,000 girls empowered through education programs.*
Safety
20,000 women supported in overcoming domestic violence.**
Self-Sufficiency
100,000 women equipped with job readiness skills.***
YOUR BROWS. OUR OBSESSION.
YOUR BROWS. OUR OBSESSION.
YOUR BROWS. OUR OBSESSION.
The Bold Is Beautiful Journey
Benefit has always believed that beauty runs deeper than the surface.
In 2015, we decided to go beyond the beauty counter and effect real change. Through our Bold is Beautiful program, brow waxes in May support charities that empower women & girls with access to health, education, and financial self-sufficiency. Together, we've raised over $28.4 million (and counting!).
YOUR WISH IS OUR COMMAND
What'll It Be?
IN OUR EXPERT OPINION
GO WITH THE PROS
Best in Brow
We've been at the brow game since 1976. Today, we wax ~9 MILLION* brows every year.
It's Raining Training
Our 5,000+ global Brow & Beauty Experts are trained, trusted, and oh-so talented.
Up Close & Personal
Your service, your way! All Benefit services are personalized to you.
*Based on donation to Girls Inc. in United States from 2015-2023
**Based on donation to Refuge in United Kingdom from 2015-2023
***Based on donation to Dress for Success in United Stated from 2015-2023
****Benefit Cosmetics, based on global number of services units sold, January 2022 - December 2023
*****Based on estimated total global prestige brow product retail sales January – December 2023