Give Back withBold Is Beautiful
Schedule your next brow wax in May, and $5 will be donated to charities empowering women & girls through our Bold is Beautiful program.
Schedule your next brow wax in May, and $5 will be donated to charities empowering women & girls through our Bold is Beautiful program.
Benefit has always believed that beauty runs deeper than the surface.
In 2015, we decided to go beyond the beauty counter and effect real change. Through our Bold is Beautiful program, brow waxes in May support charities that empower women & girls with access to health, education, and financial self-sufficiency. Together, we've raised over $28.4 million (and counting!).
*From May 1 to May 31, 2025, $5 of every Benefit brow wax and lamination service sold in the US at Benefit boutiques, and at Benefit BrowBars in Macy's and Ulta will be donated to charities benefiting women and girls. From May 1 to December 31, 2025, $5 of every Benefit tweezers sold in the US at Benefit boutiques, and in Benefit BrowBars in Macy's and Ulta will be donated to charities benefiting women and girls. **Based on donation to Girls Inc. in United States from 2015-2023 ***Based on donation to Refuge in United Kingdom from 2015-2023 ****Based on donation to Dress for Success in United Stated from 2015-2023