Catch This Wave
Our bestselling Hoola bronzer now comes in a NEW, creamy balm— Hoola Wave.
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Bronzing balm
Bronzing balm brush
Mini baby-pink brightening blush, warm seashell-pink blush, and bright cherry-red blush
Minis of matte bronzer, soft neutral-rose blush & bright cherry-red blush
Bronzer
FAQs
What is the best bronzer?
You’re looking at her! Hoola is the #1 Prestige Bronzer Product in the UK*, (can’t resist bragging).
*Source: Circana (UK) Ltd, Retail Tracking Service, Prestige Makeup Bronzer Sub-Segment by Product, Value & Unit Sales, January – December 2024.
What’s the difference between Hoola Wave and Hoola?
Hoola and Hoola Wave deliver a natural-looking, sun-kissed glow in two different formats and two different finishes.
Our original Hoola is an ultra-fine, silky-soft powder that delivers a matte finish. It includes ingredients like maracuja oil that help skin feel soft and silky.
Hoola Wave is a bronzing balm that gives you a natural finish. The transformative formula applies like a cream bronzer and sets into a silky-soft, natural finish. Plus, it’s got ingredients like jojoba oil, shea butter and avocado oil that can help skin feel conditioned and nourished.
How long does Hoola and Hoola Wave last?
Both Hoola AND Hoola Wave give you 12-hours** of bronze.
Hoola is also...
- Waterproof
- Smudge-proof
- Transfer-proof
Hoola Wave is also...
- Waterproof
- Smudge-proof
- Transfer-resistant
** instrumental test on 25 participants.
Which Hoola bronzer is right for me?
Which Hoola bronzer is right for you depends on the format you prefer and the look you’re going for!
Hoola is our bestselling* matte bronzer powder that delivers a natural-looking tan with a matte finish.
Hoola Wave is a creamy bronzing balm that gives you a natural-looking bronze with a natural finish.
*Source: Benefit Cosmetics, based on units sold globally of Hoola product, January 2024 - December 2024
What's the best way to apply Hoola powder bronzer?
The best way to apply Hoola powder bronzer is to swirl a makeup brush in the bronzer, then apply it to your cheeks, forehead, nose, and jawline or all over your face. Build and blend as desired.
Is Hoola Wave bronzing balm good for all skin types?
Hoola Wave bronzing balm is dermatologist-tested and suitable for all skin types (normal, dry, oily, and combination).
How do I use Hoola WaveMaker bronzing balm brush for a natural look?
To get a natural-looking, fresh-from-the-beach tan, swirl our bronzing brush in a cream bronzer (we recommend Hoola Wave bronzing balm). Then, apply all over face. Build and blend.
Or, for a more sun-kissed look, apply wherever the sun would naturally hit, like your cheeks, forehead, and nose.
Is Hoola powder bronzer waterproof and long-lasting?
Yes! Hoola is waterproof and has 12-hour longwear*! We know, our original matte powder bronzer is such a star.
* instrumental test on 25 participants.
Where do you apply bronzer?
Apply bronzer wherever you want a little more warmth! You can apply over your cheekbones, forehead, jawline and nose. Or, you can apply all over for a fresh-from-the-beach look.
Are bronzer and contour the same?
Bronzer can give your skin a sun-kissed, natural-looking tan. Contour can create subtle shadow in your face to enhance your facial features.
Can bronzer be used as contour?
Hoola and Hoola Wave are intended for warming up your complexion as opposed to true contouring or sculpting.
Can you use Hoola Wave bronzing balm as eyeshadow?
Yes! It’s one of our favorite tips. You can apply Hoola’s version of a cream bronzer, Hoola Wave, to your eyelids for a warm, flattering glow.