New

Discover the latest new makeup trends (soon to be your go-to essentials). Explore. Experiment. Find your new makeup must-haves.

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Dark cherry-tinted lip & cheek stain

Raspberry-tinted lip & cheek stain

Velvet gleam

Catch This Wave

Our bestselling Hoola bronzer now comes in a NEW, creamy balm— Hoola Wave.

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NEW
BADgal Bounce
BADgal Bounce model

FULLER, FLUFFIER volumizing mascara

Superfine 0.1mm triple tip brow pen

Blossy Open Product
Blossy model

Warm apricot brightening blush

36% SAVING
Let’s Get Real! lengthening mascara duo
Let’s Get Real! lengthening mascara duo
Full-size and mini lengthening mascara

Full-size brow pencil & wax duo

Cheeky Love Letter Bronzer & Blush Palette
Cheeky Love Letter Bronzer & Blush Palette
Mini bronzer & blush palette 
WORTH £66+
once upon a beauty moon set products
Once Upon a Beauty Moon bestsellers gift set

Full-sizes of volumizing mascara and rose-tinted lip & cheek stain, plus mini powder bronzer

Benefit Best Sellers

They're Fan Faves for a reason!

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36% SAVING
Bangin Lashes mascara set
Bangin Lashes mascara set
Full-size and mini volumizing mascara
36% SAVING
get rolling products
get rolling model

Full-size and mini super-curling & lifting mascara.

NEW
Dew the Benetint
Dew the Benetint

Full-size rose-tinted lip & cheek stain and liquid highlighter

NEW
BADgal Bounce
BADgal Bounce model

FULLER, FLUFFIER volumizing mascara

NEW
Hoola MaveMaker open product
Hoola MaveMaker model

Bronzing balm brush

36% SAVING
Lash Fan Club
Lash Fan Club model

Full-size and mini fanning & volumizing mascara

36% SAVING
Let’s Get Real! lengthening mascara duo
Let’s Get Real! lengthening mascara duo
Full-size and mini lengthening mascara