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One sold every 7 seconds!****
Start at the base of brow and use short, light, upward flicks, drawing in the direction of natural hair growth.
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Precisely, My Brow Pencil
Ultra-fine brow defining pencil
Is it wrong to be obsessed? Okay, maybe when it's in a creepy, dark, lurking-in-the-corner, & 90s-thriller-movie way. But when it's in an omg-I-can't-live-without-my-brow-pencil way? Totally acceptable. Enter Precisely, My Brow Pencil. THE way to get natural-looking, hair-like strokes for defined brows. It's no wonder this eyebrow pencil is literally our #1 bestseller*...cuz everyone's embraced the obsession.
*Benefit Cosmetics based on global retail sales January 2023- December 2023.
****Source: Benefit Cosmetics based on global retail sales January 2023 - December 2023
Precisely, My Brow Pencil is the #1 Prestige Eye Brow Product in the UK
Source: Circana (UK) Limited./Retail Tracking Service/Jan – December 2023/Total Prestige Eye Brow Sub-Segment/Product/Value & Unit Sales
Shades 1, 6: STEARIC ACID, TALC, RHUS SUCCEDANEA FRUIT WAX, HYDROGENATED CASTOR OIL, CERA ALBA (BEESWAX), CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), PARAFFINUM LIQUIDUM (MINERAL OIL), HYDROGENATED COCONUT OIL, HYDROGENATED PALM KERNEL OIL, ALUMINUM HYDROXIDE, HYDROGENATED PALM OIL, TOCOPHEROL, LECITHIN, BHT. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]. N 09838/A Shades 2, 4:STEARIC ACID, RHUS SUCCEDANEA FRUIT WAX, TALC, HYDROGENATED CASTOR OIL, CERA ALBA (BEESWAX), CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), PARAFFINUM LIQUIDUM (MINERAL OIL), HYDROGENATED COCONUT OIL, HYDROGENATED PALM KERNEL OIL, ALUMINUM HYDROXIDE, HYDROGENATED PALM OIL, TOCOPHEROL, LECITHIN, BHT. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]. N 09839/A Shade 3:STEARIC ACID, RHUS SUCCEDANEA FRUIT WAX, HYDROGENATED CASTOR OIL, CERA ALBA (BEESWAX), CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), PARAFFINUM LIQUIDUM (MINERAL OIL), HYDROGENATED COCONUT OIL, HYDROGENATED PALM KERNEL OIL, ALUMINUM HYDROXIDE, HYDROGENATED PALM OIL, TOCOPHEROL, TALC, LECITHIN, BHT. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]. N 09841/A Shade 3.5: STEARIC ACID, RHUS SUCCEDANEA FRUIT WAX, TALC, HYDROGENATED CASTOR OIL, PARAFFINUM LIQUIDUM (MINERAL OIL), CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), CERA ALBA (BEESWAX), HYDROGENATED COCONUT OIL, HYDROGENATED PALM KERNEL OIL, HYDROGENATED PALM OIL, ALUMINUM HYDROXIDE, TOCOPHEROL, LECITHIN, BHT. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]. N° 12498/A Shades 4.5, 5:STEARIC ACID, RHUS SUCCEDANEA FRUIT WAX, HYDROGENATED CASTOR OIL, PARAFFINUM LIQUIDUM (MINERAL OIL), CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), CERA ALBA (BEESWAX), HYDROGENATED COCONUT OIL, HYDROGENATED PALM KERNEL OIL, HYDROGENATED PALM OIL, TALC, TOCOPHEROL, ALUMINUM HYDROXIDE, LECITHIN, BHT. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)]. N 09840/APRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
- 12-hour** wear
- 97% said it precisely defines brows***
- 99% said it precisely fills in brows***
- 97% said brows look natural***
- 97% said it draws hair-like strokes***
- 96% said it’s easy to use***
NATURAL-LOOKING DEFINITION •
The Good Stuff
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