Roller Lash Full Size
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Roller Lash
Roller Lash
Roller Lash
DID YA KNOW?
One Benefit Cosmetics mascara is sold every 3 seconds***
Before
Hey, Curl
Roller Lash
HOT TIP
Roll brush through your lashes, then use it to push up your lashes for the ultimate curl & lift.
Roller Lash
Roller Lash

Roller Lash Super-curling & lifting mascara

Super-curling & lifting mascara

Price reduced from £27.00 to £21.60
Select a Shade: Shade: Black
Virtual Try-On
Full Size 
Price reduced from £27.00 to £21.60
8.5 g Net wt. 0.3oz
Mini 
Price reduced from £15.00 to £12.00
4.0 g Net wt. 0.14 oz.
Get Free standard shipping with all orders £45 and over
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Water-resistant
Clump-free
Longwear
Curling
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For anyone who’s ever craved curled lashes so hard that they almost reached for a curling iron, we made you something: Roller Lash curling mascara—a roller that’s custom-made for your lashes! Its uniquely designed Hook ‘n' Roll™ brush catches, separates, and curls every lash. And these curls last 12 hours*…no hairspray required.

*instrumental test on 27 participants
***Source: Global Internal Benefit Sales, Jan-Dec 2022

  • Provitamin B5 conditions for healthier-looking lashes

AQUA (WATER), PARAFFIN, POLYBUTENE, CERA ALBA (BEESWAX), BIS-DIGLYCERYL POLYACYLADIPATE-2, PALMITIC ACID, STEARIC ACID, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, COPERNICIA CERIFERA (CARNAUBA) WAX, AMINOMETHYL PROPANEDIOL, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SILICA, CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX), HYDROXYETHYLCELLULOSE, PANTHENOL, BUTYLENE GLYCOL, HYDROXYACETOPHENONE, CHLORPHENESIN, PENTYLENE GLYCOL, TOCOPHERYL ACETATE, ALGIN, SERINE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60. [+/- CI 77499 (IRON OXIDES)].
N° 16347

PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.

  • 12-hour* curl
  • Water-resistant & humidity-proof
  • Sweatproof
  • 97% said it gives a long-lasting curl**
  • 96% said it visibly lifts lashes**
  • 99% said eyes look more wide open**


*Instrumental test on 27 participants
**Self-evaluation by 117 participants after 1 week

"... I actually threw away my curler because of Roller Lash!…" —Alex

“... I've even cried through it (not a single smudge)…” —Nina

​“... Lasts all day and doesn't clump or flake…” —Kristen

Gimme Brow+ Volumizing Pencil

Gimme Brow+ Volumizing Pencil

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GET IT ON
GET IT ON
Wiggle wand from base of lashes to tips.
Roller Lash Model
Repeat across the entire lash line.
Roller Lash Model

SUPER-CURLED LASHES • 

Roller Lash

The Good Stuff

Roller Lash
1

Water-resistant

Resists tears, sweat & humidity.

2

Longwearing

It’s got 12-hour* staying power.

3

Hook ‘n’ Roll™ brush

Grabs, separates, visibly lifts & curls your lashes.

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